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Real-Life Willy Wonka Kicks Off a "Golden Ticket" Hunt

The founder of Jelly Belly jelly beans is offering up the keys to the factory

In Roald Dahl's timeless classic, "Charlie and the Chocolate Factory", a young boy by the name of Charlie finds a golden ticket in a chocolate bar. From there, he ends up winning Willy Wonka's entire chocolate factory.


Now, someone in the "real world" has the opportunity to do the same. One of the only differences is that there won't be any Oompa Loompas hangin' out.

The real-life candyman David Klein, who is the founder of Jelly Belly jelly beans, is planning a real-life treasure hunt involving "golden tickets" in the form of gold necklaces. One person will have the chance to win the keys to an actual candy factory (though not one associated with Jelly Belly).

"With The Gold Ticket treasure hunt, our goal is to get people out and about with their families," said David Klein. "Grandma and Grandpa can even join with the kids and grandkids.

There are many differences between Willy Wonka's contest and Klein’s golden ticket hunt.


For starters, not just anyone can play. Anyone that wants to be a treasure hunter needs to register online at thegoldticket.com and then pay $50 to receive the riddle, game location, and start date. All participants will also get a free 40-piece Spectrum Confections CBD 10mg Jelly Bean pack, which is also made by Jelly Belly's creator.

During the first round of the hunt, participants will be given the riddle that needs to be solved in order to track down the golden necklace. The hunt is specific to the state you live in and you'll have a chance to win $5,000.


From there, you'll have the chance to go for the "ultimate prize" of a candy factory.


Since the announcement of the contest, the website has been overwhelmed with entries and applications. It even crashed for a couple of days but it appears to be stable again.

“The registered person who purchased the game play will be signed up in a private forum. You must have a Facebook account,” the website states. “We have been hit with a huge response and we are making every attempt to handle your orders. We will respond to everyone, but it might take a bit of time.”

Like I mentioned earlier, the candy factory comes without any Oompa Loompas, so it is unclear exactly what tasks you'll be held responsible for if you were to win the grand prize/candy factory.


Either way, it sounds like a fun contest that will indeed get people to collaborate and help families get "out and about." Just make sure you follow the rules! You wouldn't want to bloat up and turn into a gigantic blueberry.

If you'd like to enter the contest, head on over to thegoldticket.com.


By Matthew Sterner

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